Distribution of Rhone Valley AOC markets

During the 2007/2008 campaign, 420 million bottles of Rhone Valley AOC were marketed. 75% on the French market, 25% in export.

Distribution of production :

- Cooperative cellars : 65.5% : 2 068 602 hl
- Private cellars : 32% : 1 007 967 hl
- Wine-growers/traders : 2.5% : 73 328 hl

Distribution of purchases by traders :

Direct marketing by producers : 29% : 124 million bottles 
Regional bottling (traders or cellar unions) : 55% : 215 million bottles
Extra-regional bottling : 20% : 81 million bottles

Distribution of total sales :

Export = 25%, i.e. 104 million units,
French market = 75%, i.e. 316 million units. 

Distribution of sales on the French market :

Consumption restaurant : 11%, i.e. 46 million units,
Home consumption : 85.3%, i.e. 271 million units.

Home consumption :
- Volume retailing : 43%, i.e. 183 million units,
- Direct sales : 10%, i.e. 41 million units,
- Specialist stores and other outlets : 11%, i.e. 46 million units. 

Distribution of exports of Rhône Valley AOC wines by country (value) in 2008