Prestation d'analyse
Prestation d'études
Découvertes en Vallée du Rhône
Conseil marketing produit
Salons professionnels
Tourisme viticole
Distribution
Campagne publicitaire
Promotions RP à l'international
Bibliothèque économique
Etudes consommateur-distributeur
Etudes stratégiques
Analysis service
For further information, contact : lbarnavon@inter-rhone.com
Advice and Inspection Service
The vine and wine department. For further information, contact : nconstantin@inter-rhone.com
Study services and the carrying out of mini wine-making processes :
Partnerships with cellars, professional associations and companies involved in oenological products and techniques. pvuchot@inter-rhone.com
« Discoveries in the Vallée du Rhône »
Everty two years, a large exhibition is arranged in the Vallée du Rhône. Marketing people and international professionals meet for themed tasting sessions. Plus de 20 salons pendant 5 jours (années d'édition : 2001-2003-2005...) More than 20 exhibitions over 5 days (in 2001-2003-2005...). More than 20 exhibitions over 5 days (in 2001-2003-2005...) More than 800 exhibitors from all over the vineyards More than 3,000 visitors from 35 different countries... For further information: jmguiraud@inter-rhone.com
Product Marketing Advice :
Advice and guidance for wine growers and merchants on the market demand for types of products
For further information : olegrand@inter-rhone.com
Professional exhibitions :
To support wine-making firms who so desire with exhibitions in France and abroad: Prowein in Germany, The London International Wine Fair in Great Britain, Vinexpo and Vinisud in France.
For further information : stolphin@inter-rhone.com
Tourism and wine-making :
Large-scale programme for giving a boost to the bid in the region. Implementation of: a charter of quality for the welcoming of people to the cellar, many outlets with regional tourist structures, the publication of several brochures on the different wine routes. For further information : jdebieve@inter-rhone.com .
Distribution
To organise a series of activities with modern or traditional distribution In France and Belgium: amauchand@inter-rhone.com , in the USA and in The Netherlands: obeloud@inter-rhone.com and in Great Britain. olegrand@inter-rhone.com
Publicity campaign :
To increase the standing of our bid with the support of a large-scale publicity campaign: Campaign France olegrand@inter-rhone.com Internationally : amauchand@inter-rhone.com, obeloud@inter-rhone.com , olegrand@inter-rhone.com.
Promotion RP, internationally :
Organisation of tasting sessions, mini-exhibitions, press relations, public relations with the professionals (importers, wholesalers, distributors, journalists) in Europe, in USA and in Asia. amauchand@inter-rhone.com, obeloud@inter-rhone.com , olegrand@inter-rhone.com.Economic and strategic studies
Economic library :
Recent studies necessary for marketing and strategic consideration by businesses in the Vallée du Rhône .
aforgeat@inter-rhone.com
Consumers/Distributors :
5 panels of consumers (France, The Netherlands, Belgium, Switzerland and Denmark),Consumer studies on packaging and tastes (blind).
2 panels of distributors (France and the United Kingdom) and the United Kingdom
1 panel of restaurants in France. The analysis of this information enables the changes in consumer behaviour and the evolution in the levels of marketing for each network to be anticipated.
For further information : aforgeat@inter-rhone.com
Strategic study :
Analyses of the marketing networks of Vallée du Rhône AOCs. Knowledge of the distribution and importation networks over all the large markets. Follow-up of international competition.
Image study :
Regular barometer of the image and notoriety of Vallée du Rhône AOCs. Follow-up of the investment in communication.
